Three women of different ages and body sizes laughing as they walk along a Dublin seafront, wearing The Lift in Deep Sea and Ink. Concept image

The Lift · Coming spring 2027

Sized for you, not for “medium.”

A sports bra in real bra sizes. Reserve yours free, and the sizes reserved most get made first.

See The Lift

Free · 20 seconds · no card needed

Why we exist

S, M and L were never going to fit everyone.

32DD and 36B are both sold as medium

Your band and your cup are two different measurements. The Lift is made in both, so the band holds and the cups fit.

Drop 01

The Lift

Medium-impact sports bra for the gym, running and everything in between.

€55expected retail · founding members pay less
Colour: Deep SeaFirst-run vote

Deep Sea or Ink for the first run. Your reservation counts as a vote.

Bands 30–38 · Cups A–F (UK) · planned range

  • The band does the holding. Wide, firm elastic, so the straps don't dig.
  • Cups moulded for each cup size. Wire-free, no gaping, no spilling.
  • Adjusts twice. Strap sliders and a 3-row hook-and-eye.
Free to reserveFree size exchange in IrelandShips to Ireland & EU

In every size

Made to move. Made for more than one body.

Concept images for now. This winter real testers in real sizes replace them, here in Dublin.

A petite woman with a full bust running on a coastal cliff path in The Lift in Deep Sea.Concept image
Running · Howth cliff path
A woman with a fuller figure jogging at dawn on a Georgian street in The Lift in Ink.Concept image
Early run · Georgian Dublin
A plus-size woman laughing in a gym, holding a kettlebell, wearing The Lift in Ink with an open grey hoodie.Concept image
Strength · city gym
A woman in her forties stretching her arms overhead in an autumn park, wearing The Lift in Deep Sea.Concept image
Cool-down · the park
Four women of different sizes walking together on a seafront in The Lift.Concept image
Run club · the seafront

How founding works

  1. Reserve your sizeFree and takes 20 seconds. No card.
  2. We make what you reserveThe most-reserved sizes go into the first run.
  3. You get in firstFounding members get early access and the lowest price in spring 2027.

The first run is small. Founding members choose first.

Your real photo

“I got fed up guessing my size, so I'm making the sports bra I couldn't find.”

[Your name] · founder, Dublin

Good questions

When can I get one?

Founding pre-orders open in spring 2027, founding members first. Deliveries are planned for summer 2027.

Which sizes will you make?

The planned range is bands 30–38 and cups A–F in UK sizing. The first run covers the sizes reserved most, and each run adds more. Outside the range? Reserve anyway: it decides what comes next.

Is this a real product yet?

It's in development. Samples are being made and fit-tested now, and the photos here are concept images until real ones replace them.

What if it doesn't fit?

We're planning a free size exchange in Ireland. Getting the fit right is the whole point.

What do you do with my email and size?

We use them to plan production and to tell you about launch. We never sell or share them, and you can unsubscribe in one click.

Concept image

Your size is a vote.

Reserve it free. The first run is made from what founding members choose.